BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN METHOD:PUBLISH PRODID://AORE//188927 BEGIN:VEVENT DTSTAMP:20260309T231423 VTIMEZONE:America/New_York DTSTART:20250522T170000Z DTEND:20250522T180000Z UID:188927 SUMMARY:Social Trails: Leveraging Marketing and Social Media to Promote Outdoor Programs LOCATION: DESCRIPTION:Social Trails: Leveraging Marketing and Social Media to Promote Outdoor Programs\n\n05/22/25 01:00 PM EST\n - 05/22/25 02:00 PM EST\Description:\nJoin us for an engaging and interactive roundtable discussion exploring effective marketing strategies for outdoor programs. This session will spotlight social media engagement and digital outreach, featuring expert insights from Em Dahlgren, University of Central Florida, Anaëlle Wagoner, James Madison University’s UREC, Miles Ramsay, 52Eighty Creative, and Adrienne Band Maxwell, AORE’s Social Media Coordinator and Senior Account Executive at The Hodges Partnership.\n\nThis roundtable format invites participants to share what has worked, what hasn’t, and to ask questions about their own marketing challenges. Whether you’re new to outdoor program promotion or looking to refine your digital presence, this collaborative session is designed to provide actionable strategies and foster creative exchange.\n\nAbout the Experts:\n\nAdrienne (Band) Maxwell, AORE and The Hodges Partnership\n\nAdrienne (Band) Maxwell is a creative and digital strategist who leverages her expertise to help brands deliver the right message to the right people, driving brand visibility and audience engagement across various digital platforms. Since joining Team AORE in 2021, Adrienne has grown the association's social media presence, executed digital campaigns for the annual Inclusive Summit and Outdoor Professional Conference, and helped roll out a brand refresh. In addition to her role at AORE, Adrienne is a Senior Account Executive for The Hodges Partnership (a Richmond, Va.-based public relations agency) and Assistant Director for the Virginia Spirits Board Marketing Office.\n\n \n\nMiles Ramsay, 52Eighty Creative\n\nMiles has worked in media and marketing for more than 20 years. In his career, he's worked with small businesses, nonprofits, municipalities, and more recently, large national and global brands. In his role as VP of Creative, he led a team whose client portfolio included Meta, AARP, as well as many notable nonprofit organizations. In 2022, he started 52Eighty Creative. Established as a branding and creative storytelling agency, 52Eighty has been recognized for their work including gold awards in the Telly Awards, Marcom Awards, and AVA Awards. Passionate about the outdoors, their client roster includes the Professional TrailBuilders Association and American Trails, amongst many others.\n\n\nEm Dahlgren, University of Central Florida \n\nEm is a Florida resident, Maryland native, and enjoyer of poking around on any local park trails. While earning their degree in Human Communication, Em managed the marketing efforts for their Recreation and Wellness Center's Outdoor Adventure program. This, combined with their work as a Challenge Course Facilitator and Lake Attendant, threw them headfirst into their passion for the outdoors, especially when it comes to connecting people to nature. Em has also led presentations on effective feedback, networking strategies for young professionals, and experiential learning tools.\n\n\nAnaëlle Wagoner, University Recreation at James Madison University\n\nAnaëlle Wagoner is the Assistant Director for Communications and Engagement at James Madison University Recreation. She oversees the marketing student staff and promotional efforts for JMU UREC. Anaëlle received her Bachelor of Arts in Marketing from James Madison University and worked as a marketing assistant for UREC during her time at JMU. Anaëlle continued her collegiate recreation career at Texas A&M University-Commerce where she served as the Graduate Assistant for Marketing and earned her Master of Science in Marketing. After graduating, Anaëlle worked at Utah State University as the Coordinator of Marketing for Campus Recreation.\n\n--\n\nAbout the Series: Reaching New Heights: Reaching New Heights: Marketing, Community, and Risk Management\n\n\nThe outdoor industry continues to evolve, bringing new challenges and opportunities for organizations, educators, and program leaders. Reaching New Heights is a four-part webinar series designed to equip outdoor professionals with the knowledge and strategies needed to navigate key aspects of outdoor programming. From building strong partnerships and fostering community connections, plus leveraging digital marketing, and managing risk, this series will provide actionable insights from industry experts.\n\nEach session dives into a critical topic, offering expert perspectives, real-world examples, and interactive discussions to help you strengthen your outdoor initiatives. Whether you’re a program coordinator, guide, educator, or marketing professional, this series will provide valuable tools to elevate your work and create more inclusive, engaging, and safe outdoor experiences.\n\nThis series will offer free learning credits to participants in partnership with American Trails. \n\nThis webinar series is free for AORE professional members, $5 for AORE supporter members, and $20 not yet AORE members.\n\n X-ALT-DESC;FMTTYPE=text/html:Social Trails: Leveraging Marketing and Social Media to Promote Outdoor Programs

05/22/25 01:00 PM EST - 05/22/25 02:00 PM EST
Description:

Join us for an engaging and interactive roundtable discussion exploring effective marketing strategies for outdoor programs. This session will spotlight social media engagement and digital outreach, featuring expert insights from Em Dahlgren, University of Central Florida, Anaëlle Wagoner, James Madison University’s UREC, Miles Ramsay, 52Eighty Creative, and Adrienne Band Maxwell, AORE’s Social Media Coordinator and Senior Account Executive at The Hodges Partnership.

This roundtable format invites participants to share what has worked, what hasn’t, and to ask questions about their own marketing challenges. Whether you’re new to outdoor program promotion or looking to refine your digital presence, this collaborative session is designed to provide actionable strategies and foster creative exchange.

About the Experts:

Adrienne (Band) Maxwell, AORE and The Hodges Partnership

Adrienne (Band) Maxwell is a creative and digital strategist who leverages her expertise to help brands deliver the right message to the right people, driving brand visibility and audience engagement across various digital platforms. Since joining Team AORE in 2021, Adrienne has grown the association's social media presence, executed digital campaigns for the annual Inclusive Summit and Outdoor Professional Conference, and helped roll out a brand refresh. In addition to her role at AORE, Adrienne is a Senior Account Executive for The Hodges Partnership (a Richmond, Va.-based public relations agency) and Assistant Director for the Virginia Spirits Board Marketing Office.

 

Miles Ramsay, 52Eighty Creative

Miles has worked in media and marketing for more than 20 years. In his career, he's worked with small businesses, nonprofits, municipalities, and more recently, large national and global brands. In his role as VP of Creative, he led a team whose client portfolio included Meta, AARP, as well as many notable nonprofit organizations. In 2022, he started 52Eighty Creative. Established as a branding and creative storytelling agency, 52Eighty has been recognized for their work including gold awards in the Telly Awards, Marcom Awards, and AVA Awards. Passionate about the outdoors, their client roster includes the Professional TrailBuilders Association and American Trails, amongst many others.


Em Dahlgren, University of Central Florida 

Em is a Florida resident, Maryland native, and enjoyer of poking around on any local park trails. While earning their degree in Human Communication, Em managed the marketing efforts for their Recreation and Wellness Center's Outdoor Adventure program. This, combined with their work as a Challenge Course Facilitator and Lake Attendant, threw them headfirst into their passion for the outdoors, especially when it comes to connecting people to nature. Em has also led presentations on effective feedback, networking strategies for young professionals, and experiential learning tools.


Anaëlle Wagoner, University Recreation at James Madison University

Anaëlle Wagoner is the Assistant Director for Communications and Engagement at James Madison University Recreation. She oversees the marketing student staff and promotional efforts for JMU UREC. Anaëlle received her Bachelor of Arts in Marketing from James Madison University and worked as a marketing assistant for UREC during her time at JMU. Anaëlle continued her collegiate recreation career at Texas A&M University-Commerce where she served as the Graduate Assistant for Marketing and earned her Master of Science in Marketing. After graduating, Anaëlle worked at Utah State University as the Coordinator of Marketing for Campus Recreation.

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About the Series: Reaching New Heights: Reaching New Heights: Marketing, Community, and Risk Management

The outdoor industry continues to evolve, bringing new challenges and opportunities for organizations, educators, and program leaders. Reaching New Heights is a four-part webinar series designed to equip outdoor professionals with the knowledge and strategies needed to navigate key aspects of outdoor programming. From building strong partnerships and fostering community connections, plus leveraging digital marketing, and managing risk, this series will provide actionable insights from industry experts.

Each session dives into a critical topic, offering expert perspectives, real-world examples, and interactive discussions to help you strengthen your outdoor initiatives. Whether you’re a program coordinator, guide, educator, or marketing professional, this series will provide valuable tools to elevate your work and create more inclusive, engaging, and safe outdoor experiences.

This series will offer free learning credits to participants in partnership with American Trails. 

This webinar series is free for AORE professional members, $5 for AORE supporter members, and $20 not yet AORE members.

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